American Sign Museum
2515 Essex Place
Cincinnati, Ohio 45206
(800) 925-1110
(513) 258-4020, ext. 336
Fax: (513) 421-5144
E-mail: tod@signmuseum.org
|
3,200 Apartments to Be Built In Glow of Giant Pepsi Sign
By David W. Dunlap, The New York Times
Pepsi-Cola is the spot.
The Rockrose Development Corporation has acquired the land along
the East River in Hunter's Point, Queens, where Pepsi-Cola was once
bottled, which is still heralded by a 120-foot-long ruby-red sign.
Rockrose plans to build seven towers on the 21-acre property.
Construction is to begin next year, but will not displace the
67-year-old Pepsi sign, an all-but-official city landmark. Its
swashes, curlicues and 50-foot soda bottle will form the offbeat
signature piece of the Rockrose project.
A key element in business negotiations has been the fate of the
Pepsi-Cola sign, which was constructed in 1936 and rebuilt in 1994 by
the Artkraft Strauss Sign Corporation. "That sign is part of our
history and part of the history of New York," said Dave DeCecco, a
spokesman for Pepsi-Cola North America.
Although the sign is not an official landmark, the Landmarks
Preservation Commission has kept an eye on it since 1988, when it was
considered for designation. The commission chairman, Robert B.
Tierney, said yesterday that PepsiCo had been "excellent stewards of
this well-loved sign," which he called "an iconic part of our
cityscape."
|
|
|